Response to Todd's blog Week 9 Wednesday Reflection

Todd wrote:

"There is so much I would like to say about our discussion today. I’m convinced that studying youth culture is one of the most important things churches can do today. Not only because we need to speak effectively to youth but because their lifestyles become the lifestyles of our young adults, then our middle-agers, then our elderly. Marketing is a fact of life that we cannot ignore."

Chris writes:

I don't think you'll find much argument here Todd. But should we differentiate when we look at marketing? Is there a difference when it's a product that is being thrown at us vs. news media and even the church? I would argue that your average American youth realizes that they're being marketed to...case in point the Sprite campaign that deconstructed the athlete as spokesman telling kids not to buy the drink because a pro athlete drinks it...so I think we could agree that the general public and youth recognize that they're being marketed to...what I think is more deceitful and clandestine is how the news media and many might argue churches compromises their message to fit the ideals and needs of their particular demographic...I think the news media and the church are more subtle and perhaps less suspected of using manipulative marketing since they adhere to "the truth" vs. selling a product.